To see more images from ULTIMATE BLAST click here

On Friday, October 14, 2011, close to 2,000 avid wine, spirits and cocktail enthusiasts tasted the night away at the year’s most exciting consumer, trade and media tasting event - ULTIMATE BLAST. Held at the New York Marriott Marquis Hotel in Times Square, the hotel’s Broadway Ballroom was transformed by Ultimate Blast into the city’s biggest lounge and nightclub. Attendees entered an elegant, dramatically lit space to the sounds of a live band and then roamed more than 70 tables and 6 lounges sampling from more than 100 cocktails, 300 spirits and 120 wines.

An incredible array of artisanal spirits, well-aged cognacs, whiskeys from around the world, single estate wines, cocktails and punches created and served by some of the city’s hottest mixologists, and much more were available at the exhibitor tables. Attendees could sit, taste and chat with friends in the 6 chic lounges hosted by ABSOLUT Vodka, Beefeater 24 Gin, Chatham Imports, Remy Cointreau USA, US-Sino - with their unique selection of Chinese spirits and wines - and brands such as Bacardi Rums, Dewar’s Scotches, Bombay Sapphire East Gin, Grey Goose Vodka and more. In addition, the Blast was accented by celebrity spirits and cocktail authors such as Jim Meehan, David Wondrich and Dan Searing signing their books and talking to attendees. It was a Blast!

To view the huge selection of brands and products featured at the 2011 Ultimate Blast and additional photos click on images below:

Slide Show of Photos from Ultimate Blast 2011

Featured products at Ultimate Blast 2011