Ultimate Beverage Challenge Events
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Ultimate Blast: Cocktails, Spirits & Wine presented the opportuity for producers to showcase, and consumers, media and the trade to sample, the best spirits, cocktails and wine available on a global basis. Held in October in 2011 and 2010 in the famed Broadway Ballroom of the New York Marriot Marquis Hotel in Times Square, Ultimate Blast featured over 300 individual spirits, over 120 made-to-order cocktails hand-mixed by some of the world’s foremost bartenders and mixologists and nearly 100 notewothy and high-scoring wines.