Published jointly by Beverage Media Group and Ultimate Beverage Challenge, the Guide is distributed each year with the October issue of The Beverage Network Publications in all top U.S. markets, reaching over 70,000 on- and off-premise active wine and spirits buyers: retailers, restaurateurs, bar tenders, and hotel and resort beverage buyers.
The Ultimate Guide is the single source to the most highly rated spirits and wines as determined in the annual Ultimate Spirits Challenge and Ultimate Wine Challenge. Content includes comprehensive listings by product category, with full product information, award, accolade, and retail price. Comments on current trends in the spirits and wine marketplace are also included.
Additional exposure is also provided to both trade and consumers at the Food Network New York City Wine & Food Festival in October and to the trade at the WSWA annual convention in April. An online version is also available on the Beverage Media and Ultimate Beverage Challenge web sites throughout the year.