About Ultimate Beverage Challenge

Ultimate Beverage Challenge’s primary goal is to generate a new platinum standard of trustworthiness, integrity, reliability, and, most important, meaningful and relevant results to international beverage competitions in order to recognize the highest degree of product quality.

Integrity is the cornerstone of Ultimate Beverage Challenge beverage competitions. Winning hard-won accolades by the most respected experts in the industry translates into obvious benefits of marketing and sales opportunities for producers, importers, and spirits and wine marketers. Ultimate Beverage Challenge results also provides a reliable and trusted guide for wine and spirit buyers, inlcuding on and off-premise trade and consumers.