Migrating a WordPress website involves moving all website files and database information from the current hosting environment to a new one. This encompasses copying the core WordPress installation, themes, plugins, images, and associated data to the chosen replacement server. Successfully completing this process ensures the website functions identically on the new host.
Website migration is crucial for various reasons, including seeking improved performance, enhanced security measures, better customer support, or more cost-effective hosting plans. Historically, this process was technically complex, requiring significant expertise. However, modern tools and streamlined procedures have made website transfer accessible to a broader range of users. Efficiently executed, migration minimizes downtime and preserves the integrity of the website’s content and functionality, thereby mitigating potential revenue loss or damage to brand reputation.