Where Results Are Seen

Promoting Your Wine and Spirits Scores, Awards, Ratings and Reviews to Buyers


Ultimate Wine Challenge & Ultimate Spirits Challenge Ratings & Reviews Assist with Wine and Spirits Ordering

High-scoring wines and spirits that participate in the annual Ultimate Wine Challenge and Ultimate Spirits Challenge have their full results featured on the trade’s most relied-upon product ordering platform: beveragemedia.com.

Scores, awards and reviews appear for nearly 2,200 products where they have maximum impact: at the point of placing orders with distributors. This is available in the following markets: New York City, New York Metro, Upstate New York, New Jersey, Connecticut, Rhode Island and Maryland. 


Ultimate Wine Challenge & Ultimate Spirits Challenge Ratings & Reviews Appear on Retailer Web Sites Throughout the U.S.

Wines and spirits that score highly in the annual Ultimate Wine Challenge and Ultimate Spirits Challenge have their full results featured on over 200 ecommerce websites for retailers, specifically designed to sell to consumers. Powered by Beverage Media’s Bevsite web site platform, individual product pages include UBC’s ratings, accolades, awards, and full tasting note.

These consumer oriented sites are collectively viewed by a large wine and spirit-buying market:

  • 20 states.
  • 200+ websites.
  • 30,000 visitors per day, 6.5 million site visits per year.
  • 68,000 page views per day, 25 million page views per year.
  • $30 million+ in orders processed per year.

There is no charge for inclusion; it’s yet one more way that Ultimate Beverage Challenge delivers value to wine and spirit producers where it counts: getting results in front of consumers.


Featured Editorial in Beverage Media 

Chairman’s Trophy recipients from both Ultimate Spirits Challenge and Ultimate Wine Challenge are featured in the June issue (USC)  and September issue (USC) of Beverage Media on a national basis. In print, Beverage Media Group is the editorial and service provider to The Beverage Network Publications, and combines timely, in-depth national and local editorial coverage with brand and price listings from distributors. The local publications reach over 86,000 retailers, restaurateurs, distributors and other members of the wine and spirits trade. It is the pricing reference for the industry in the U.S. Online beveragemedia.com provides daily industry news and editorial archives. 


Ultimate Spirits Challenge 2019 
Chairman's Trophy winners 
featured in the June 2019 issue.


Ultimate Spirits Challenge 2018 highlights cocktails
in the July 2018 issue.


Ultimate Wine Challenge 2018 Chairman's Trophy winners
featured in the September 2018 issue.


Annual Ultimate Guide to the World's Best Spirits

Included in the October issue of Beverage Media, the Ultimate Guide of high scoring products from each year's Ultimate Spirits Challenge are distributed to:
  • 70,000 copies to trade buyers in all major U.S. markets
  • 750 copies to WSWA distributors' senior management
  • 1,500 copies to trade at New York City Wine & Food Festival in October 
  • 1,000 copies at VinExpo New York in March

Active Social Media Program

Entered products, personalities and USC judges are highlighted on Facebook, LinkedIn, Instagram and Pinterest.