Where Results Are Seen

Promoting Your Spirits Scores, Awards, Ratings and Reviews to Buyers


Ultimate Spirits Challenge Ratings & Reviews Assist with Spirits Ordering

High-scoring spirits that participate in the annual Ultimate Spirits Challenge have their full results featured on the trade’s most relied-upon product ordering platform: beveragemedia.com.

Scores, awards and reviews appear for nearly 2,200 products where they have maximum impact: at the point of placing orders with distributors. This is available in the following markets: New York City, New York Metro, Upstate New York, New Jersey, Connecticut, Rhode Island and Maryland. 


Ultimate Spirits Challenge Ratings & Reviews
Appear on Retailer Web Sites Throughout the U.S.

Spirits that score highly in the annual Ultimate Spirits Challenge have their full results featured on over 200 ecommerce websites for retailers, specifically designed to sell to consumers. Powered by Beverage Media’s Bevsite web site platform, individual product pages include USC’s ratings, accolades, awards, and full tasting note.

These consumer oriented sites are collectively viewed by a large wine and spirit-buying market:

  • 20 states.
  • 200+ websites.
  • 30,000 visitors per day, 6.5 million site visits per year.
  • 68,000 page views per day, 25 million page views per year.
  • $30 million+ in orders processed per year.

There is no charge for inclusion; it’s yet one more way that Ultimate Beverage Challenge delivers value to spirit
producers where it counts: getting results in front of consumers.


Annual Ultimate Guide to the World's Best Spirits

Included in the October issue of Beverage Media, the Ultimate Guide of high scoring products from each year's Ultimate Spirits Challenge are distributed to:
  • 70,000 copies to trade buyers in all major U.S. markets
  • 750 copies to WSWA distributors' senior management
  • 1,500 copies to trade at New York City Wine & Food Festival in October 
  • 1,000 copies at VinExpo New York in March

Featured Editorial in Beverage Media 

Chairman’s Trophy recipients from Ultimate Spirits Challenge are featured in the June issue of Beverage Media on a national basis. In print, Beverage Media Group is the editorial and service provider to The Beverage Network Publications, and combines timely, in-depth national and local editorial coverage with brand and price listings from distributors. The publications reach over 86,000 retailers, restaurateurs, distributors and other members of the wine and spirits trade. It is the pricing reference for the industry in the U.S. Online beveragemedia.com provides daily industry news, and editorial archives. 

Ultimate Spirits Challenge 2019 
Chairman's Trophy winners 
featured in the June 2019 issue.


Ultimate Wine Challenge 2019 
Chairman's Trophy winners 
featured in the September 2019 issue.


Active Social Media Program

Entered products, personalities and USC judges are highlighted on Facebook, LinkedIn, Instagram and Pinterest.