The process of determining the minimum return an investor demands for undertaking an investment is central to financial decision-making. This return compensates the investor for the time value of money and the risk associated with the investment. For instance, an investor might expect a higher return from a volatile stock compared to a low-risk government bond.
Establishing this acceptable return is fundamental for several reasons. It provides a benchmark against which to evaluate potential investments, aids in capital budgeting decisions by determining the viability of projects, and facilitates the fair valuation of assets. Understanding its principles dates back to early portfolio theory and continues to evolve with advancements in financial modeling.