The action of terminating a purchase transaction with Bath & Body Works before it is fully processed and shipped to the customer constitutes an order cancellation. This commonly involves contacting customer service or utilizing online tools to request that the company halt the fulfillment of the placed order. For example, a customer realizing they selected the wrong fragrance may initiate an order cancellation to rectify the mistake.
Successfully halting an order provides several advantages, including preventing unwanted items from being shipped, ensuring funds are not expended on incorrect purchases, and streamlining the returns process. The ability to retract an order reflects a shift towards consumer empowerment in retail practices, allowing for greater flexibility and control over purchasing decisions, which evolved as e-commerce gained prevalence.