The act of reducing or eliminating the use of offensive language is a behavioral modification process. This process aims to decrease the frequency of uttering words or phrases considered vulgar, obscene, or otherwise inappropriate within a given social context. An example would be someone who habitually uses profanity in casual conversation making a conscious effort to replace those words with more neutral alternatives.
Curtailing the use of such language can improve personal and professional relationships. It can enhance an individual’s credibility and perceived professionalism in the workplace, and foster more respectful and productive communication. Historically, the control of language has been tied to social standing and the demonstration of self-discipline.