Securing agreements where college athletes can receive compensation for the use of their name, image, and likeness (NIL) has become a prominent aspect of collegiate athletics. These arrangements allow athletes to profit from endorsements, appearances, and other ventures. An example includes a football player partnering with a local restaurant to promote their business in exchange for payment.
The ability to capitalize on one’s personal brand offers significant advantages, potentially providing athletes with financial security, entrepreneurial experience, and the means to support themselves during their college careers. This development marks a shift from previous regulations that strictly prohibited such compensation, altering the landscape of amateur sports.
