The frequency with which facial masks should be applied is a variable determined by several factors, including skin type, the specific mask formulation, and desired outcomes. For example, individuals with oily skin using a clay-based mask might benefit from more frequent application compared to those with dry skin utilizing a hydrating mask.
Regular and appropriate application can contribute to improved skin hydration, reduced pore size appearance, and a more balanced complexion. Historically, facial masks have been used across cultures for purification rituals and cosmetic enhancement, highlighting their enduring perceived benefits.