The action of procuring individuals to follow an Instagram account through payment constitutes a strategy employed by some users. This approach involves exchanging money for an increase in the follower count, often sourced from third-party providers who specialize in audience growth services.
The perceived value in inflating follower numbers lies in the potential enhancement of social proof and credibility. A higher follower count may create an initial impression of popularity, attracting genuine interest and organic growth. Historically, this tactic has been used to quickly establish a presence, particularly for new accounts or businesses seeking to accelerate brand awareness.