Securing airplay for original musical compositions represents a significant milestone for recording artists. It involves navigating various channels to have a piece of music broadcast via terrestrial or online radio stations, potentially reaching a large audience and generating revenue.
Gaining radio exposure can substantially elevate an artist’s profile, driving streams, sales, and overall recognition within the music industry. Historically, radio play has been a primary indicator of a song’s popularity and a crucial step in building a successful music career. Airplay contributes to brand awareness and perceived legitimacy.