The process involves combining crispy rice cereal with a binding agent, typically melted butter and marshmallow, to form a solidified confection. The addition of marshmallow fluff as the binding agent or as an extra topping offers an alternative approach to standard recipes, resulting in a softer, potentially sweeter, finished product. The method is frequently favored for its simplicity and minimal baking requirements.
The appeal lies in its ease of preparation, requiring few ingredients and no oven. These treats are often associated with childhood memories and home-based baking. The use of marshmallow provides a distinctive flavor and texture, contributing to the dessert’s broad appeal. Furthermore, the adaptable recipe allows for diverse customizations, including the incorporation of additional flavors and toppings.