The phrase refers to the process of preparing a pre-made breakfast item from a specific brand. It typically involves heating the sandwich from a frozen or refrigerated state until it is thoroughly warmed and safe to consume. This preparation often utilizes methods such as microwaving, baking in an oven, or using a skillet or other stovetop cooking apparatus.
The ease and speed of this type of meal preparation are significant advantages for individuals with limited time or culinary skills. It offers a convenient and relatively inexpensive breakfast option compared to dining out. Historically, the rise in popularity of such ready-to-eat breakfast items coincides with increasing demand for convenience foods fueled by busy lifestyles.