The act of re-posting or featuring content created by another user on one’s own social media profile, typically within a platform’s designated “story” feature, allows for the amplified reach of the original content. An example would be re-posting a customer’s positive review of a product to a business’s Instagram story.
This practice can provide several advantages. It provides social proof, builds community, and enhances engagement by showing appreciation for user-generated content. Historically, word-of-mouth marketing has always been a powerful tool, and this digital equivalent extends that principle to online platforms.