Embedding a script or HTML element across all pages of a Google Sites website enhances its functionality and visual appeal. This capability allows for the consistent display of information, interactive elements, or branding features throughout the entire site. For example, a user may wish to include a site-wide announcement bar or integrate a third-party chat widget accessible from every page.
The ability to implement this consistently ensures a unified user experience, reinforcing brand identity, and simplifying information dissemination. Historically, accomplishing this required advanced web development skills. However, current platforms aim to provide accessible methods, empowering users with limited coding experience to customize their websites effectively and efficiently.