A standard case of wine typically contains twelve 750ml bottles. This quantity has become the industry norm for distribution and sales, facilitating inventory management and pricing strategies. For example, a winery might offer a discount on a purchase of a full allotment, encouraging consumers to buy in larger volumes.
This established measure provides efficiency in logistics, from warehousing to retail display. It offers a practical unit for wineries, distributors, and retailers. Historically, this practice streamlined bulk transactions and allowed for easier tracking of product movement within the supply chain.