Published jointly by Beverage Media Group and Ultimate Beverage Challenge, the Guide is distributed each year with the October issue of The Beverage Network Publications in all top U.S. markets, reaching over 70,000 influencers and on- and off-premise wine and spirits buyers: retailers, restaurateurs, bartenders, and hotel and resort beverage buyers.
The Ultimate Guide is the single source to the most highly rated products as determined in the annual Ultimate Spirits Challenge and Ultimate Wine Challenge. Content includes comprehensive listings by product category, with full product information, award, accolade, and retail price. This serves as a handly 'buying guide' for the all-important holiday season.
Additional exposure is also provided to both trade and consumers at the Food Network New York City Wine & Food Festival in October, to trade at VinExpo New York In March and the WSWA annual trade convention in April. An online version is available on the Beverage Media and Ultimate Beverage Challenge websites throughout the year.