Ultimate Beverage Challenge Guide

Recommendation of Challenge Results To Spirits Buyers

Ultimate Beverage ChallengeBeverage Media Group and SevenFifty have jointly published the Ultimate Beverage Challenge 2020 Guide to the World’s Best Spirits. This special buying guide was distributed with the December 2020 issue of Beverage Media Publications reaching 55,000 trade buyers in print in the top U.S. markets, plus 96,000 retailer and restaurant spirits buyers online with SevenFifty. In addition, the Guide is available for download on UBC’s own website throughout the year.

The Ultimate Guide is the single source to the most highly rated products as determined in the annual Ultimate Spirits Challenge. Content includes comprehensive listings by product category, with full product information, award, accolade, and retail price. This serves as a handy 'buying guide' for the all-important holiday season.


  2020 Ultimate Guide to the World's Best Spirits (downloadable pdf)

Promote your results in the 2019 Ultimate Guide