The Ultimate Guide, a joint publication between Beverage Media and Ultimate Beverage Challenge, is distributed in the October issue of The Beverage Network Publications. It is released in all top U.S. markets reaching over 70,000 influencers and on- and off-premise wine and spirits buyers: retailers, restaurateurs, bartenders, and hotel and resort beverage buyers.
Content includes comprehensive listings by product category, with full product information, award, accolade, and retail price. All products with scores 90 and above, or 4.5 and higher for cocktail commendations, are automatically included at no cost. Buyers across the country use this as a handy 'buying guide' for the all-important holiday season. The online version is available free on the Beverage Media and Ultimate Beverage Challenge websites throughout the year.Distribution at The Food Network New York City Wine & Food Festival in October and the WSWA annual convention in April offer additional exposure to members of the beverage trade and consumers.